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Hiring a private investigator can be an intimidating and time-consuming experience. Many people will never have a need to hire a private investigator, and if they do, probably only one time. Many others will have a need to hire a PI, but will avoid the task because they are unsure of the process. Then there are Others in need of a private investigator who make the effort, some of those efforts will be successful in making their choices, while others are left empty and feeling ripped off.
I am the owner of Cowan Investigations, a New Jersey Private Investigator Firm. I am a thirty-five-year veteran law enforcement officer and the former Chief of Police in Jersey City, New Jersey. After my retirement from law enforcement, I began Cowan Investigations in the Spring of 2016. I have been successfully running the full service New Jersey Based Cowan Investigations Private Investigator firm since it’s inception.
In this article, I will take the mystery out of how you should proceed in hiring a private investigator without getting screwed. When hiring a private investigator, a consumer must look for Honesty, Integrity, Trust, Competence and Experience. The aforementioned are qualities a consumer should be seeking in a private investigator. With that said, this is not an article exclusive to hiring a New Jersey Private Investigator, this is an article applying to hiring a private detective anywhere in America. You ask, why do I say that? It is simple, Honesty, Integrity, Competence, Trust and Experience are qualities that have the same definition all across our country.
Recently multiple large Companies purporting to be State Licensed Private Investigator firms have been overtaking the top pages of internet search engines. These companies have large advertising budgets using what is known as “Black Hat SEO”, simply another word for spamming. When you read into the sales pitch of these national companies it reveals that the advertiser will “CONNECT YOU” with a local private detective.
Advertising activity as described above knocks better qualified local PI Firms all across America off the top pages of internet search engines. It is possible you might not even see your local private detective firms unless you bypass page one of the internet search results. If a consumer hires from one of these National PI Advertisers here is what that customer can expect:
Do yourself a favor, avoid hiring a subcontracted private detective, just as you would like to avoid an overturned truck on a highway. I have attached several links below to previous articles I have written regarding the importance of hiring local private investigators.
Part 1
Bob Cowan explains the dangers and risks involved when hiring a National Private Investigator firm to manage your investigation for you.
Part 2
Bob Cowan explains why doing research into private investigators is important, and how to differentiate a national firm from a local firm.
Knowledge, Trust, and Experience
Bob Cowan outlines the benefits you gain from working with a professional private investigations firm local to your area.
There are several variations of the “How to Select a private investigator”, articles which appear on internet search results. Many of these “How To” articles are real light on “advice”, as their blog article tries to extract your contact information for profit.
It is critically important that when a consumer decides they have a need a PI, that the consumer speaks to the investigator. The prospective consumer should ask any questions as they have, nothing should be off limits, there should be no such thing as a stupid question. I recommend preparing a list of topics you want to discuss with the private detective before you call the PI. During your interview with the investigator take notes and use those notes for any follow-up interview. With that in mind, be aware of the following
A majority of business that comes into most private investigator firms will arrive through that PI Firms Internet Presence. So, it would stand to reason that a professional private investigator firm would have a professionally put together website. A large majority of private detective websites are superficially thrown together for about three hundred bucks or so. These websites are thrown together with very little thought or effort to the presentation they are actually making. Low-level “bottom feeder” (as they are known in the industry) websites are quickly thrown together in hopes the private investigator’s phone will ring once or twice a month.
Beware of those private detective firms that do not showcase the talent of their staff.
The best way to check on the Honesty, Integrity, Competence, and Experience of a private investigator is to look backward. Stated another way, check the private detective’s past accomplishments, the investigator’s past achievements will be the best predictor of future successes.
Be careful not to take these reviews at face value as many reviews can be bogus. Case in point, I have a local competitor in New Jersey who has a writing style that is immediately identifiable. The reviews left on behalf of that private detective either have multiple exclamation points (!!!) in the review itself, or in the owner’s reply to the review. All in all, it is best that you review it all and decide from there. Be sure to consider the professional resume, past accomplishments, references provided, and the written reviews you can find and make your decision taking all of those factors into account.
While there are multiple factors that go into making a decision on what local private investigator to retain for your investigation, pricing is among one of them. Pricing alone should not be your deciding factor, the cost of hiring a PI varies widely around America depending on your area and type of investigation. The local private detectives with better resumes with verifiable successful case results and positive references will charge higher rates. Keep in mind, it is better to spend more money on a competent investigator who gets you positive results than paying half that price to a private detective who will fail to gather the evidence required for success.
Essentially there are two reasons across America why certain local private detective firms CAN command higher pricing levels than others. Make sure the private detective you get is the one described below under subheading #1
When trying to find out if a consumer has reviewed our website, we often find the potential client had only hit a “call” button on a paid ad we had displayed. Many local PI Companies will have such slick and good advertising that they will get so many calls that they do not have to be good; they just have to answer the phone. They get so many calls that if twenty people decline their service, no worries the next person will accept their prices.
Do not be one of the consumers described in number 2!!! Take your time and do your homework in hiring a private investigator.
While there are multiple factors that go into making a decision on what local private investigator to retain for your investigation, pricing is among one of them. Pricing alone should not be your deciding factor, the cost of hiring a PI varies widely around America depending on your area and type of investigation. The local private detectives with better resumes with verifiable successful case results and positive references will charge higher rates. Keep in mind, it is better to spend more money on a competent investigator who gets you positive results than paying half that price to a private detective who will fail to gather the evidence required for success.
Essentially there are two reasons across America why certain local private detective firms CAN command higher pricing levels than others. Make sure the private detective you get is the one described below under subheading #1
When trying to find out if a consumer has reviewed our website, we often find the potential client had only hit a “call” button on a paid ad we had displayed. Many local PI Companies will have such slick and good advertising that they will get so many calls that they do not have to be good; they just have to answer the phone. They get so many calls that if twenty people decline their service, no worries the next person will accept their prices.
Do not be one of the consumers described in number 2!!! Take your time and do your homework in hiring a private investigator.
Lastly, but certainly not because of a lack of importance, choose a private investigator firm that is properly equipped. The only way to find out about the equipment a private detective firm deploys into the field is for the consumer to inquire during their interview with the investigator (reference guideline # 2)
If the private investigator avoids or simply declines to talk about the quality and extent of his equipment go elsewhere
This has been a long article, if you have made it through it this far, you are now armed with some solid information in order to make a sound decision in retaining a private investigator you can trust. The investment you make in time by researching will be well worth it if you are successful in your investigation.
The author Bob Cowan is the former Chief of Police in Jersey City, which is the second-largest municipality in New Jersey. Mr. Cowan is a thirty-five-year veteran law enforcement officer serving his entire career in the Jersey City Police Department. After his retirement, in 2016, Mr. Cowan founded Cowan Investigations a full-service New Jersey Private Investigation Firm
Bob Cowan Bio – Cowan Investigations
For a nominal fee, Mr. Cowan uses expertise as he consults with and assists clients across America as they seek to retain trustworthy and competent private investigators. The key to a successful investigation is for the consumer to retain the right private investigator. If you need assistance contact, Mr. Cowan, at